From a tennis enthusiast as a kid, Anthony Hill coached his way in life to becoming one of the fastest-rising and reputable fitness trainers and bodybuilders in Australia. With his over 30 years of bodybuilding training, competitions joined, and won, the many types of diets he has experimented with and all the experiences in between, Anthony has gained a reputable position in the health and fitness world. This position qualifies him to help others achieve their fitness goals, specifically men over 40.

If you’re looking for a boost for your product or service, more than the name, look for someone with the right passion and dedication because Anthony will help you with the best of intentions and goals. Anthony is more than eager, excited and prepared to partner with you. Allow him to promote your product or service to increase your leads, brand awareness and customer trust. Get in touch with us so we can discuss your needs and the many ways we can collaborate.

Over the years, Anthony Hill has been recognised in various bodybuilding competitions. He had been named as one of the top contenders in the field. After turning 40, he competed and won the Open Men’s Heavyweight division and the Men’s Over 40 Masters division of the Newcastle Bodybuilding Classic at the same time. It was not an easy feat for someone his age.

Anthony also honed his expertise in bodybuilding and fitness training after working as a Fitness Manager and head personal trainer in one of the leading gym facilities in Bangkok, Thailand before moving back to Australia to launch the Over 40 Health and Fitness website and write his first book titled “Fitness Secrets – The Lifebook to Help You Keep Fit & Healthy, Build Motivation & Live Well”.

Because of his achievements, Anthony has the credibility to promote your product to the growing number of followers and subscribers on both the Over 40 Health & Fitness website and social media channels.

How can you raise the quality of life of your customers using the proven diet and training plans Anthony has developed for over 30 years?

Just like you, Anthony partners with the brands that make a difference in the lives of the people we mentor and nurture. Do you have a product that helps your customers achieve their health and fitness goals? Let’s work together to spread the word!

We collaborate with an amazing design, and digital marketing team that gets to the heart of your brand’s message, creating content that informs, inspires and builds trust. Then, we take this message and use our distribution networks to put it in front of the people your business wants to reach.

Everything we offer for our partners are custom-fit for their needs. We understand that one size does not fit all, and that businesses like yours value flexibility and responsiveness in their influencer campaigns. We offer customised influencer marketing campaigns that will give your brand not only the leads to power your business but also a much wider reach, awareness and trust.

Let’s take your health and fitness brand to the next level. Let’s talk.


First, we touch on the goals you need to achieve for your brand. Then we confirm how your goals fit our audience and how to achieve the results you want. This first conversation also sets the tone for the message we want to convey to the people who are important to your business.


After we have set the goals for your custom influencer marketing campaign, we can now work on the strategy. In this stage, we decide which distribution channel(s) work best for your brand. In this collaboration, we also get down to the details – the content we’ll be putting out, assets we will be using, and the analytics reporting that will guide our campaign. This is where we really customise our plan to achieve your desired outcomes.


Once we have our plan all set up, now’s the time to work on the content. This is where we collaborate to put together the assets we will use in our campaign. Social media posts, blog articles, video training materials, eBooks and email newsletter series, we customise it all to work best in the context of your brand and message.


As soon as we put together a good amount of content and assets for the launch, we can now execute the plan. Our digital marketing partners will support you every step of the way throughout the extent of our campaign.

Feeling ready to earn trust and win the leads for your health and fitness brand? Let’s work together to build that custom-fit influencer campaign for your business. Let’s set up a call – we’d love to hear from you!


Anthony Hill

When you put together the sum total of my 30 years of bodybuilding training, the contests, the vast array of diets I have experimented (tortured) myself with as well as the experiences I have been through with various training partners in the gyms I have trained in all over the world, it’s been a great ride and I wouldn’t change it for anything. Over the years, I have been fortunate enough to be able to do lots of personal training for private clients alongside my day job. For a few years during my 30’s, I moved to Asia and worked as the Fitness Manager and head personal trainer at one of Thailand’s leading gyms in Bangkok. Learn More